Business Intelligence & Data Automation: 360º Metrics Centralization

This advanced data ecosystem fully automates the aggregation and centralization of critical information sources, unifying conversion events, advertising investments across various channels, operational costs, and actual sales volumes into a single platform. The system allows for total granularity—from hourly to monthly views—to generate Business Intelligence dashboards that transform raw data into strategic insights, automatically calculating key metrics such as CAC, segmented LTV, and AOV. Thanks to the implementation of monthly cohort analysis and an intelligent alert system, the company can monitor the financial health of the business in real-time, immediately identify profitability deviations, and make data-driven decisions to optimize return on investment.